Some of our references
1. Get an in depth view of your company and its context
A good advertising campaign must be carried out to the perfect extent of the brand: it is therefore necessary to fully understand its history, philosophy and values. This also means a careful analysis of the raw materials sector, the market and the competition in order to get an overview and to assess the strengths of the brand and the product / service.
2. Identify the most suitable audience
In advertising and communication, not only the sender is important( ie the company), but also the recipient or the consumer with whom you want to contact. It is extremely important to identify the right target, segment its characteristics precisely and find the most appropriate ways to achieve it so that the campaign can be tackled without loss and without wasting investment.
3. Find the right idea
When we talk about advertising and communication, rules are never final and unchangeable: on the contrary, every company has its own needs and characteristics and must therefore communicate according to these parameters. It is precisely for this reason that it is good to search in close cooperation between the agency and the customer for the idea that best interprets these needs and can translate them into effective communication suggestions, and that is tailored specifically to the customer we are dealing with.
4. Choose an effective language
There are two main factors that influence the tone and style of an advertisement: on the one hand the message that the company wants to convey, which is influenced by its communication objectives and the general impression that you want to convey to the product; on the other hand, the reference goal to which we have to adapt the terms of expression and the tone of our language. Communication is direct and effective only through mediation between these two poles.
5. Use a suggestive image
Verbal language is certainly important, but it must always be accompanied by a visual system that improves the message and makes it more endearing and aesthetically stimulating. The logos, the graphics, the character, the colors, the illustrations: everything has to be treated in such a way that it matches the communicative message and at the same time improves, shapes and, if possible, contributes to the emotional memory of an advertisement.
6. Always tell the truth
There is an understandable tendency to highlight the qualities and positive aspects of a reality that need to be promoted. This certainly aims at the effective communication of the product or brand that a person is working on, but it always has to be subordinated to a very specific ethical principle: we always have to communicate real and concrete facts without ever deviating from the truth of things. The consumer who remains disappointed will surely be a lost customer.
7. Transmitting positive emotions
In order to draw the attention of the consumer, an advertisement has to say something original, but also try to convey positivity: joy, carefree, success, dream, feelings. All of this means that the customer is ready to identify with the company or product identity. Even making people think creates positivity because it implies intellectual growth. The most important thing is to avoid difficulties in how you want the recipient to interpret the message.
8. Talk about experience
The competition in today’s market is increasing: when you talk about the technical features or the quality of the products, information is lost due to the countless other products of the competition. Instead, it is more effective to focus on the experience that a product guarantees: Experience marketing helps companies engage the consumer emotionally by using the most instinctive parts of their decision-making sphere.
9. Do something memorable and recognizable
Remaining in the mind of the consumer is always a difficult task. Concentrating on creativity can help develop innovative and effective solutions that can contribute to an unforgettable advertising campaign. This also means venturing and provoking without exaggeration, stepping into new areas and always being at the top.