What we offer
We develop tools and options for sustainable growth.
Many goals can be reached if you know how.
Some of our references
1. Get an in depth view of your company and its context
A good advertising campaign must be carried out to the perfect extent of the brand: it is therefore necessary to fully understand its history, philosophy and values. This also means a careful analysis of the raw materials sector, the market and the competition in order to get an overview and to assess the strengths of the brand and the product / service.
2. Identify the most suitable audience
In advertising and communication, not only the sender is important( ie the company), but also the recipient or the consumer with whom you want to contact. It is extremely important to identify the right target, segment its characteristics precisely and find the most appropriate ways to achieve it so that the campaign can be tackled without loss and without wasting investment.
3. Find the right idea
When we talk about advertising and communication, rules are never final and unchangeable: on the contrary, every company has its own needs and characteristics and must therefore communicate according to these parameters. It is precisely for this reason that it is good to search in close cooperation between the agency and the customer for the idea that best interprets these needs and can translate them into effective communication suggestions, and that is tailored specifically to the customer we are dealing with.
4. Choose an effective language
There are two main factors that influence the tone and style of an advertisement: on the one hand the message that the company wants to convey, which is influenced by its communication objectives and the general impression that you want to convey to the product; on the other hand, the reference goal to which we have to adapt the terms of expression and the tone of our language. Communication is direct and effective only through mediation between these two poles.
5. Use a suggestive image
Verbal language is certainly important, but it must always be accompanied by a visual system that improves the message and makes it more endearing and aesthetically stimulating. The logos, the graphics, the character, the colors, the illustrations: everything has to be treated in such a way that it matches the communicative message and at the same time improves, shapes and, if possible, contributes to the emotional memory of an advertisement.
6. Always tell the truth
There is an understandable tendency to highlight the qualities and positive aspects of a reality that need to be promoted. This certainly aims at the effective communication of the product or brand that a person is working on, but it always has to be subordinated to a very specific ethical principle: we always have to communicate real and concrete facts without ever deviating from the truth of things. The consumer who remains disappointed will surely be a lost customer.
7. Transmitting positive emotions
In order to draw the attention of the consumer, an advertisement has to say something original, but also try to convey positivity: joy, carefree, success, dream, feelings. All of this means that the customer is ready to identify with the company or product identity. Even making people think creates positivity because it implies intellectual growth. The most important thing is to avoid difficulties in how you want the recipient to interpret the message.
8. Talk about experience
The competition in today’s market is increasing: when you talk about the technical features or the quality of the products, information is lost due to the countless other products of the competition. Instead, it is more effective to focus on the experience that a product guarantees: Experience marketing helps companies engage the consumer emotionally by using the most instinctive parts of their decision-making sphere.
9. Do something memorable and recognizable
Remaining in the mind of the consumer is always a difficult task. Concentrating on creativity can help develop innovative and effective solutions that can contribute to an unforgettable advertising campaign. This also means venturing and provoking without exaggeration, stepping into new areas and always being at the top.
Links to completed websites of our customers
What you can expect from us
MARKETING – DESIGN & COMMUNICATION
25 years of experience in media content creation.
Creative design for your projects and ideas.
SUCCESS IS NOT A COINCIDENCE
Success is a decision. If there is a secret to success at all, it is the ability to stand on the other’s point of view and see things from their side.
Why Is Marketing Important?
It is important for your company to attract customers. Marketing is a tool to keep the conversation going.
Customer loyalty differs from the transmission of your offers. It is part of the obligation to provide your customers with relevant information about your products and your company. It’s about creating new content. Tell your customers what they don’t know. Let it be interesting and worth their time.
Social media is one of the best platforms on which you can involve your customers. Some organizations use short videos and other humorous tricks to keep their customer base. By involving your customers, marketing gives them a sense of belonging.
The growth and lifespan of your company are positively related to your company’s reputation. So you can rightly say that your reputation determines your brand value.
Much of the marketing activity aims to increase the company’s brand value. Your company’s reputation arises when it effectively meets the expectations of its customers. Such a company is considered a responsible member of the community. Customers will be proud to be connected to your products.
Marketers use effective communication, branding, PR and CSR strategies to ensure that a company’s reputation is maintained.
Companies have to build a relationship of trust and understanding with their customers. How does marketing build this relationship?
Market research segments should be based on demography, psychography and consumer behavior.
The segmentation helps the company to meet the needs of its customers and thus gain their trust. The product team ensures that the company delivers what was promised at the right time. This makes the customer loyal to the brand.
Loyal customers have the confidence to buy more products from you. The trust and understanding between the company and its customers make your commercial activities more fruitful.
Marketing tells your customers about the products or services you offer them. Through marketing, customers learn about the value of the products, how they are used, and additional information that can be helpful to customers. It creates brand awareness and highlights the business.
There is tough competition in the market and you have to have a constant voice to convince customers. Let your customers know about discounts and other tricks you want to use. Marketing helps your company to become the market leader through communication.